How To Get Ahead In Advertising

Now that Blogger has made it possible to upload movies, we can share the many strange audio-visual experiences that make purchasing such a pleasure in Japan. This one is a particular favourite of mine.

Activated by motion sensor, this advert for Malt's beer just repeats the name over and over, culminating in a satisfying fizz (or is it a toilet flushing?). Now what could be simpler than that? I guess the advertising industry in Japan doesn't pay so well.

Compelling though this message is, I still buy Kirin, or whatever the promotions lady is pushing in the store, frankly. Sometimes it's a raffle type of thing, sometime it's a free glass, but mostly it just turns out to be a pack of tissues. You can never have too many tissues in Japan it would seem.